The American University Digital Marketing Professional Program provides you with the skills and
hands-on experience hiring departments look for in qualified digital marketing candidates. Successful
professionals in the field can have a wide range of interests and proclivities, including out-of-the-box
thinking, an analytical approach, creativity, a passion for understanding data and trends over time and
how they impact business growth, an affinity for social media, the ability to conceptualize content,
creating campaign strategies, and more.
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